06Jun

In the world of tech, Green Key recruiters are seeing more and more roles adopt responsibilities centered around data. Data security is essential for organizations and protecting data integrity calls for multiple jobs within the field of IT.  

In-demand data roles

“Many companies are going to go through migrating their data to different databases and cloud services. This is bringing in roles focusing on security, analytics, and data science. Companies are looking for this expertise,” said Zach Miller, Technical Recruiter on the Information Technology team at Green Key. “The in-demand roles within data analytics and insights used to be more focused on A/B testing, statistical analysis, and tools like Excel. Now, the ability for an analyst to utilize languages like SQL and Python, are what our clients are looking for.” 

Zach suggests that prospective data candidates keep up with these industry trends. The healthcare sector, for instance, has the highest need for privacy and security, and is actively hiring for these roles. In terms of education, anything related to business, computer science, or mathematics is generally required.

“For recent grads, the more specific your degree is, the more likely you are to land that role. Mid-level positions focus primarily on experience. For example, if you have merchandising experience, the retail sector will be more interested in you, as long as you can prove expertise in the tools and technologies. If you’re looking to move into a different industry, be sure that you understand how the data you’ll be working with may differ between industries, and you are able to demonstrate this to potential employers.” 

Responsibilities of data roles

There are several different types of data roles, but Zach mentioned that Analysts, Engineers, and Scientists are popping up the most these days. The difference between the three? Which stage in the data you’re in and what you’re doing within that stage. 

A Data Analyst’s main job is to analyze the data and identify key insights into the company’s sales and customers. Data Engineers control the movement of the data, while also authenticating how clean it is prior to sending to the scientists. Data Scientists manipulate the data in order for organizations to make specific analytical decisions as they continue to grow. However, depending on the company, you may see each of these roles having the responsibilities of the other. While finding a role within data that is best fit for you, don’t let the job title fool you. 

“No matter your role in data, you have to stay up to date with the newest technologies,” said Zach. “It’s also important to consider the pay rates in tech. Right now, it’s at a bit of a plateau. Not everyone will be able to snag those major pay bumps. As a tech candidate, you have to remain humble and develop your career at a steady rate.” 

Contact Green Key tech recruiters

If you’re interested in a career in tech or data, don’t hesitate to connect with Zach on LinkedIn or browse our open jobs in IT. Our talented recruiters are all available to help you begin or advance your tech journey! 

Retail Marketers Get New Trends Tool

Facing tighter digital media budgets even as consumers spend more time online than ever, marketers have a new tool to help them spend those fewer dollars more effectively.

Google’s new Rising Retail Categories lists the fastest-growing product categories based on what users search for. With the interactive tool a marketer can drill down by category, locale and week, month or year to see what’s trending and the top search terms being used.

For May, the top retail categories had a 200% increase over the month before. Topping the list are “Golf bag accessories.” By far, the top search query is “golf push cart” with the biggest volume of searches coming from Michigan, Illinois, California and New York.

For the week of Mother’s Day, greeting cards was the top retail search category and “happy mother’s day” the top increasing query.

Announcing the launch of the Rising Retail Categories, Google Product Manager Pallavi Naresh said that marketers have long used Google Trends to understand consumer interests and discover how they are changing. “Since COVID-19 began, we’ve heard from our retail and brand manufacturing partners that they’re hungry for more insights,” she said.

“But if they don’t know what to look for, there isn’t an easy way to understand which product categories are gaining in popularity, and might pose an opportunity,” Naresh said, explaining Google launched the new tool to make it easier for marketers and retailers to know at a glance what product-related categories are the fastest growing in search.

Marketers will still look to Google Trends for insight to products that don’t make the Rising Retail Categories list. Bigger businesses and marketers with more ample budgets also have numerous marketing services available to them, which a broader perspective and greater depth on consumer search and buying intent.

While the new tool is modest in the amount and type of product trend data it offers, it is one more tool in the toolbox the search giant’s ThinkWithGoogle provides for free, making it especially attractive to small businesses and tight-budget retail marketers.

Photo by NeONBRAND on Unsplash

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